About Our Store

In the heart of Uptown Sedona, Sedona Story was established to play a starring role in sharing the substance and style of the vision of HSP (Health, Smile/Happiness and Peace) with Sedona residents and tourits. Ten-year Sedona resident, Ilchi Lee, articulated this vision, and encouraged others to create this business to reach out to Sedona’s 11,000 residents and 4 million tourists.

For the past 27 years, Ilchi Lee has dedicated his life to finding ways to develop the potental of the human brain. Brain Education, a mind-body training program that helps to unlock the brain’s true potential, is the primary fruit of his search. Through numerous programs for adults and children, many thousands of people have discovered a path to greater health, happiness , and peace.

Currently, Iichi Lee serves as the President of the University of Brain Education. Also, he is president of the Korea Institute of Brain Science (an NGO in consultative status with the UN) and the International Brain Education Association. His work as a peacemaker and educator has been widely recongnized, both in his native Korea and in the international community.

In addition, five other independent businesses in the Sedona area are aligned with Sedona Story in advancing the HSP vision. They include Mago Cafe, BR Clinic, Dahn Yoga Center, Institute of Human Technology, Sedona Mago Retreat Center, and Sedona Ki Meditation Tours.

Sedona Story is your friendly Resource Center. Its goal is to provide you with the necessary information and insights that will enable you to create your own Sedona Story.

With a unique combination of refreshments, gifts, art work, hands-on healing, Internet-access, and heartful Sedona information – let us help you cultivate an inviting, interactive and inspirational experience.

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